TechCruch.com published a post today in which it estimated the value of the Google brand to be $100 billion dollars.

That’s Billion with a “B”.

For me the issue isn’t whether the Google brand is worth $100 Billion or $50 Billion, but what VeriSign would charge Google, to  renew its domain per year, if the price caps on domain prices were lifted?

I know your thinking this issue was dealt with years ago.

I know your thinking this issue was decided.

But its wasn’t and its not.

The issue is still current,  because as of the last guide of the new gTLD’s,  variable pricing is still in play for all new gTLD’s, and existing TLD already made their feelings known that they want the same treatment that new TLD’s get.

This TechCrunch post should remind you that your most valuable domains are subject to Verisign placing a renewal fee (value) on them, that simply you couldn’t afford.

If Google.com is valued at $100 Billion, what is the domain renewal fee worth in a no holds barred, free market system?

What is your best domain worth in the same system and could you afford the renewal fee?

What are you going to do?

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