Flickr.com is of course the huge photo sharing site owned by Yahoo.

However, Yahoo does not own the .com for the proper spelling of the word, which is Flicker.com

Flicker.com, in a pretty rare move, recently posted it traffic stats on its home page along with click through rates and they are pretty impressive.

According to Flicker.com “by the numbers”, they receive:

Unique Visits:
3.6M /per yr

Source:
Direct Navigation (95.74%)

Outbound Clicks:
400K /per yr

CPC Keyword Values:
(Photography equipment)
$2.50 -$3.00 /click

Daily Value to Advertisers:
$2700.00 – $3300.00

According to those numbers Flicker.com, could generate somewhere around $100K in revenue a month, if Yahoo bought the domain and just sold ads on it.

Or of course Yahoo could also point that traffic to its Flickr.com site.

According to Compete.com, Flickr is the 31st busiest site on the net,  getting almost 27M visitors a month.

So the question is wouldn’t it be worth it for Yahoo’s to buy the domain Flicker.com, to add and protect one of its most valuable properties?

The huge tech blog Mashable, asked this same question a couple of years ago when the owners of the domain flicker.com reportedly turned down an offers of  $350K for the domain.

However no there is more than traffic at stake.

For example on the social networking site, Twitter, Flicker.com has an account with the description “Official Flicker on Twitter“, has 438 followers, while Flickr has on Twitter the “Official Flickr Twitter page” only 873 followers.

One can also ask how did a public company the site of Yahoo find get itself into this position.

According to a post on 90percentofeverthing.com, the story goes that when Yahoo decided on naming their photo sharing site, “Flicker” they found the domain was taken and the then owner did not want to sell. So instead,  Yahoo went with a typo, a Web 2.0 domain, Flickr.com.

Now fast forward to a few years later and the question needs to be asked again why doesn’t Yahoo just buy Flicker.com?

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